The crack of the bat carried across the stadium. The first pitch sailed into left for a clean double. It was an ordinary April afternoon in 1978, and

"Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon." William Zinsser wrote that

The ritual of a good glass of wine, the appeal of a perfect old fashioned. It makes you feel like something special was crafted just for you. People

Stale coffee. Concrete floors. Booths as far as the eye could see. Every headline blurred into the same sentence. All the booths said the same thing. Sure, a

Busy was never the enemy of good. It was the castle that protected us from the fight. I used to think the reason my best ideas never matured

William Goldman made a career out of being honest about something the entire movie industry worked hard to hide. "Nobody knows anything." And studios paid him

Your headline doesn't need to do everything. Leaders everywhere try to cram every differentiator, every angle, every value prop into a single sentence. The result? Jargon

Two New York Times journalists once set out to prove the power of storytelling with a fascinating experiment. Rob Walker and Joshua Glenn gathered 200 cheap items, the

Every expert is shouting "tell stories" at B2B marketers right now. Unfortunately the advice is generically lifted from most screenwriting books or courses. And screenwriters aren&

"I'm haunted by the fact that in that dictionary on my shelf is the best play ever written if I can just pick the right